Modern Meta ad buying engineered around creative iteration and diversification.

Built on 10+ years and eight figures in ad spend. I build the creative engines and conversion‑first feedback loops that feed the algorithm.

  • Rapid creative loops — account data into new variations, angles and hooks
  • Algorithm‑led CRO — Andromeda, creative messaging and landing page conversion
  • Senior buyer architecture — full‑funnel management that scales spend without fatigue
  • Flexible execution — my team runs it, or I embed alongside yours
Bridgette OrtenBridgette Orten
Brands I’ve worked with
“
From aggressively reallocating our budget to launching a brilliant video production process, their expertise paired with our new direction turned a failing channel into a massive success story.
Stacey Grotz
Stacey GrotzSVP of Marketing, ISSA

This is for you if…

You don’t need another basic media buyer or another “creative strategist.” You need a system built for modern algorithms and Andromeda that ties all these pieces together.

You shouldn’t have to pick:
The right campaign structure The right testing process Enough ad creatives High‑performing ad creatives Compound impact with data insights Scale potential Contribution margin Affordable content cost
Creative strategy

The Ad Creative Assembly Line.

To keep scaling on Meta, you need new ads all the time. Making that much content usually costs more than the growth is worth. I’ve spent the last three years building a system that makes ads people respond to, and makes them cheaper every month.

  • Iterations and diversification on your creative insights based on data
  • A library of raw footage instead of fully baked videos
  • Layered editing and design with various cost structures so quality is there, but quantity is affordable
See the full system
The five systems of the ad creative assembly line See the full system
Liquid Death
Dr. Squatch
AG1
Graza
Gymshark
Béis
Ridge
Mid Day Squares
Jolie
Chomps
Function Health
Skylight
Trinny London
Stanley
David
Hers
Arrae
Bloom Nutrition
IM8
LMNT
Momentous
Ritual
Create
Medicube
Vegamour
Harry's
Boka
Glossier
Liquid Death
Dr. Squatch
AG1
Graza
Gymshark
Béis
Ridge
Mid Day Squares
Jolie
Chomps
Function Health
Skylight
Trinny London
Stanley
David
Hers
Arrae
Bloom Nutrition
IM8
LMNT
Momentous
Ritual
Create
Medicube
Vegamour
Harry's
Boka
Glossier
Free resource

Bridgette’s Edit · 2026

Not Your Basic UGC….

A curated swipe file of 169 high‑performing Meta ads engineered to beat creative fatigue. Filtered across 75+ brands, complete with my breakdown notes on why each format scales and how to adapt it for your next creative sprint.

169
Ads
75
Brands

Get instant access

You get the book immediately, no confirmation email to go hunting for. I’ll send the link to your inbox too so it stays saved, and every update goes to that same address, roughly quarterly.

Results

Some recent case studies.

Meta Ads · Fitness

Lifted Meta ROAS +53% in six months while bookings climbed 24%.

ROAS trendline6 months
−71%
Cost per acquisition
2x
Profitable ad spend
Read the case study →
Meta Ads · Acquisition

Cut paid CAC 67% by fixing the conversion rate, not chasing CPL.

Paid CAC trendlineLower is better
−67%
Paid CAC
+236%
Weekly purchases
Read the case study →
The insight layer

Dashboards to extract insights beyond the ad platform.

Most media buyers don’t have the skill or bandwidth to extract deeper creative insights on a tight schedule. And most creative directors don’t have the algorithm knowledge to understand ad serving with the auction, much less Andromeda. I am that tie, and I build unique dashboards to extract insights at the speed of data.

Creative launch trendlinesHow much you ship, week over week
Creative saturation scoringWhen a winner is done, before spend says so
Campaign lifecycle & lifetime ROASWhat each concept actually returned
Budget concentration trendlinesWhere the spend is really going
Conversion events the account tracksWhat the algorithm is actually optimizing to
How I work

Find the gaps, build the systems,
manage or hand back.

A 4‑step process to get you from chaos to performance. Typical engagements last 90–180 days.

01

Identify the gaps

A 7‑step audit across your business, content and media.

02

Build the systems

We build the scalable content engine you need to power your Meta Ads performance.

03

Run and optimize

We run the system, observe where it breaks, and optimize on a weekly basis.

04

Manage or hand back

We move into system management, or we smoothly transition management over to your team.

The gaps I look for
Content gapsMedia gapsData gapsTeam gaps
Working together

Two ways to partner up, with or without the build.

01

Strategy lead

You have the pieces. I direct them and tie them together.

  • Ad structure, testing & optimization
  • Creative strategy off your account data
  • Landing page & funnel conversion
  • Lower content costs
Best whenYou have content coming in, a media team you trust, and spend behind it. You need someone senior directing it.
02

Strategy & systems build

The pieces aren’t there yet. I build them, then direct them.

  • A content engine that gets you enough ads, affordably
  • Account structure & a testing process you can trust
  • The creative & media help you’re missing
  • Dashboards that show what’s working
Best whenYou’re not getting enough content, or it isn’t good enough. You’re not sure the structure or the testing is right. You know performance has to improve.

Packages start at $5,000 per month, highly customized to you.

An honest look at where you stand.

No strings attached. I’ll tell you where your ad program is right now, what I’d improve first, and whether we’re the right fit to work together.

Or just email me: bridgette@movementads.com