Terms & Conditions
These terms govern your use of the Movement Ads website and any consulting services we provide. The commercial specifics of any engagement (scope, fees, timeline, deliverables) live in a signed Statement of Work (SoW). Where this document and an SoW conflict, the SoW controls.
1. Who we are
"Movement Ads," "we," "us," and "our" refer to the sole proprietorship operated by Bridgette Orten and trading as Movement Ads. "You" and "your" refer to the individual or business engaging us or browsing this website.
2. The website
This website is provided for informational purposes. Browsing the site, reading case studies, or booking a strategy call does not by itself create a client relationship. We work hard to keep the content accurate, but we make no guarantees about completeness, freshness, or fitness for any specific purpose. Case study figures reflect the period and conditions described and are not promises of future results.
3. Services
Movement Ads provides paid advertising consulting and creative strategy services, primarily on Meta and Google Ads platforms. Specific services, deliverables, cadence, and reporting are defined in the SoW for each engagement.
4. Engagements and fees
Engagements begin when an SoW is signed by both parties. Fees, payment schedule, and any percentage of ad spend are set out in the SoW. Invoices are due on the terms stated in the SoW (typically net 7 unless otherwise agreed). Late payments may pause work until the account is current.
Ad spend is paid by you directly to the ad platforms (Meta, Google, etc.). Movement Ads does not invoice for or take possession of media spend.
5. Your responsibilities
You are responsible for: providing timely access to the ad accounts, analytics tools, creative assets, and backend data we need; responding to approval requests within a reasonable window; and ensuring that the products, claims, offers, and creative you ask us to run comply with applicable laws and platform policies.
6. Results, forecasts, and the nature of paid media
Paid advertising depends on factors outside our control: ad platform algorithms, auction dynamics, your offer, your funnel, market conditions, seasonality, and competitor activity. We commit to applying our best professional judgment and to the process described in the SoW. We do not guarantee specific revenue, ROAS, CPL, or other performance outcomes. Any forecasts shared during the sales process are illustrative, not promises.
7. Intellectual property
You own the final creative deliverables produced specifically for you under an engagement, once invoices for that work are paid in full. We retain ownership of our pre-existing tools, frameworks, dashboards, templates, and methodology (including the Creative Fatigue Dashboard and the iteration and waterfall frameworks). We may use anonymized, non-identifying performance data and learnings to improve our practice and to discuss in case studies, with named case studies only after your written consent.
8. Confidentiality
We treat your business information, performance data, and strategy as confidential and will not disclose it to third parties except as needed to perform the engagement (for example, sharing necessary context with subcontracted editors or designers who are themselves bound by confidentiality). This obligation survives the end of the engagement.
9. Third-party platforms
Our work depends on third-party platforms (Meta, Google, analytics tools, your CRM, etc.). We are not responsible for outages, policy changes, account suspensions, billing disputes, or data losses caused by those platforms. If a platform action materially affects the engagement, we will work with you in good faith to adjust the plan.
10. Limitation of liability
To the maximum extent permitted by law, Movement Ads' total liability for any claim arising out of or related to an engagement or your use of this website is limited to the fees you paid us in the three (3) months immediately preceding the event giving rise to the claim. Neither party is liable to the other for indirect, incidental, special, consequential, or punitive damages, including lost profits or lost revenue, even if advised of the possibility.
11. Indemnification
You agree to indemnify and hold Movement Ads harmless from claims arising out of (a) the products, services, or offers you advertise, (b) creative assets or claims you provide to us or instruct us to use, and (c) your violation of applicable laws or platform policies. We agree to indemnify you for claims arising out of our gross negligence or willful misconduct.
12. Termination
Either party may terminate an engagement as set out in the SoW (most engagements include a defined notice period). Upon termination, you pay for work completed through the termination date. We will hand back account access, materials, and any in-flight deliverables in a reasonable, professional manner.
13. Governing law and disputes
These terms and any engagement are governed by the laws of the State of Florida, without regard to conflict-of-law principles. The parties will first attempt to resolve any dispute through good-faith conversation. If that fails, any unresolved dispute will be brought in the state or federal courts located in Miami-Dade County, Florida.
14. Changes
We may update these terms from time to time. The "Last updated" date above will reflect any changes. Continued use of the website after changes are posted means you accept the updated terms. For active engagements, the terms in effect on the date the SoW was signed apply for the duration of that SoW.
15. Contact
Questions about these terms? Reach out:
- Emailbridgette@movementads.com
- Phone(914) 893-5030